2010 And The New Media
Here is a great article about The Ten Brands That Will Disappear In 2010. We found it interesting because the results of a study by the UCSD Global Information Industry Center were recently released, which cited some interesting statistics about information consumption in America.
The results found that the average annual growth rate of “bytes consumed” is 5.4%, and the sample which was used was from 1980 to 2008. Interestingly, the UCSD study found that television accounted for 41% of information time, and the Internet accounted for 16%. Yet, relative to the length of time television and its traditional “network” have been around, the Internet is still in relative infancy in terms of information consumption.Television was increasingly being consumed via mobile devices, which is indicative of a preference by consumers of cross-platform devices.
Interestingly, the ten brands cited as likely to disappear in 2010 include names like Motorola, Newsweek, Palm, Borders, Blockbuster, Fannie Mae and Freddie Mac, and other names in the old brick and mortar media and finance category. This supports the theory that information is increasingly being consumed via mobile devices and is indicative of a preference by consumers for devices that circumvent the firewall between television and the Internet. Brands which are not positioned adequately on the Internet will likely not survive, where demand for content development, storage, and distribution will likely rise greatly.
One can deduce that information production on the Internet is still relatively new and not as developed as television, however, the death of brick and mortar media and technology names will likely hasten the speed with which television and the Internet eventually meet one another in terms of information production and consumption. Gaming is another large component of the UCSD study which is slated to compete with space as it becomes more reliant upon web-based delivery.
The search for a reason for the demise of certain media brands is pointing to the fact that the demand for information is far greater than the ability to store or transmit it. The year 2010 will likely spell doom for certain old media staples, while new media production, storage, and delivery capabilities will leap ahead at a rapid growth rate.
